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Advertising Week Europe – Great Minds Think Unalike

Advertising Week Europe hit London for the sixth year running this March, attracting over 30,000 people from across the media, advertising and technology community to iconic venues across London.Featuring leaders from the world’s biggest digital brands – Facebook, Google, Pinterest, Snap and Microsoft – media and politics, Advertising Week Europe explored the major challenges and opportunities facing the advertising and media community, from data security and trust, to talent development, creativity and diversity.

For the fourth consecutive year, Seven Hills ran the press operation for the week with over 300 journalists registering their attendance. Seven Hills also once again managed the AW360 live interview stage which saw 72 interviews scheduled with industry leaders of the week. Guests ranged from Pinterest and LinkedIn to News UK and One Young World.

Watch the highlights here.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.