Welcome to Seven Hills

Case Studies

 

Seven Hills was recently engaged by Caxton FX, the foreign exchange and international payments specialist, to drive the launch of an innovative financial bond which successfully raised £4m to fuel its next phase of growth.

The Caxton FX Bond offered investors the opportunity to purchase Bonds on a “first-come, first served” basis of between £2,000 and £50,000 for a 7.25% gross annual rate of return.

Seven Hills supported on the messaging and positioning of the Bond, the development of the marketing materials and led a hard-hitting media campaign to position Caxton FX as a successful entrepreneurial business with ambitious plans for the future. 

Seven Hills targeted national business correspondents and the specialist financial press to promote the bond securing widespread coverage including a major profile of chief executive and founder Rupert Lee-Browne in the Financial Times. Additionally the campaign delivered significant stories in the Daily Telegraph, Mail on Sunday, Sunday Telegraph, Money Observer, City AM and Real Business amongst others.

Commenting on the Bond launch, Rupert Lee-Browne said: “To have achieved our target within only five weeks is testament to the excellent return we have offered our customers and the wider public. 

“The team that makes up Seven Hills has got dedication, passion and a good deal of intelligence, and they know exactly what they are doing. They played a key role in delivering a successful result and I can’t fault them in any way.”