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Global Entrepreneurship Week 2011 Kicking off GEW with Spurs and the Premier League
Following the success of Global Entrepreneurship Week in 2010, Seven Hills was appointed by Youth Business International to help create a national conversation about entrepreneurship for GEW 2011.
This involved delivering a high impact media campaign and kick starting the week with a flagship launch at Tottenham Hotspur FC. The launch coincided with the national final of the Premier League Enterprise Challenge that saw 80 young finalists pitch their new business ideas to ‘transform the match-day experience’.
Some of the UK’s leading business figures spoke at the event including the Minister for Business and Enterprise Mark Prisk MP, Richard Scudamore, chief executive of the Premier League, Sir Keith Mills, deputy chairman of the London Olympic Organising Committee and Andrew Devenport, chief executive of Youth Business International.
More than 200 people attended the event – covered by Sky Sports - including Tottenham Hotspur captain Ledley King who showed his support to the next generation of entrepreneurs by speaking to the students and listening to their business pitches.
Guest entrepreneurs included founding Dragons’ Den panelist Doug Richard, Julie Meyer from Ariadne Capital, Rupert Lee-Browne of Caxton FX, Joe Cohen of Seatwave and Ella’s Kitchen founder Paul Lindley who helped inspire the young, budding entrepreneurs from all over Britain.
Andrew Devenport, CEO Youth Business International, said: 'You don’t need to look at unemployment statistics to realise these are challenging economic times. This arguably makes Global Entrepreneurship Week 2011, with its promotion, celebration and encouragement of entrepreneurship, more important than any previous GEW event.'
Seven Hills supported Youth Business International throughout the week and drove a high impact media campaign, securing print and broadcast coverage in a wide range of national, regional and specialist titles including The Sunday Times, The Sunday Telegraph, The Independent on Sunday, The Sun, Daily Express and BBC Radio.