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Case Studies

 

Seven Hills recently led a successful thought leadership campaign for Intuit called ‘The Three-Year Glitch: Why Getting It Right Early is Key to Start-up Success’.

The campaign explored figures from the Office for National Statistics that show one in three new businesses fail to reach their third birthday and outlined the issues business owners need to address to improve their chances of success.

Launched at MADE: The Entrepreneur Festival, the Three Year Glitch report was presented to the Secretary of State for Business, Innovation and Skills Rt Hon Dr Vince Cable MP and the Minister of State for Business and Enterprise Mark Prisk MP plus hundreds of attending delegates.  As part of the campaign, Seven Hills secured widespread coverage in a range of business media including the Financial Times, the Wall Street Journal and Real Business.

More recently, the report has formed the basis of a new campaign from Intuit called Financial Fitness, which, with the backing of the Department for Business, Innovation and Skills, aims to train more than 1,000 small businesses across the UK in better financial management.  The Three Year Glitch report has subsequently been presented in person to the Prime Minister, David Cameron, on a recent visit to Intuit’s UK headquarters in Maidenhead.

The campaign centred on new research from YouGovStone that polled 500 small businesses and sole traders under five years old.

While at MADE: The Entrepreneur Festival, Intuit hosted a Business Bootcamp to help early stage businesses get their finances in shape. The bootcamp featured business advice from Paul Lindley, the former chartered accountant and founder of the multi-million pound baby-food brand, Ella’s Kitchen.

Paul Lindley said: “I started my own business with a professional qualification in accountancy but most small business owners won’t have that expertise or skill set when they enter the market.

To get a copy of the report click here.