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Case Studies
SeatwaveThe Olympic ticketing debate
This campaign is a good example of issue communication and established our client as one of the leading commentators on the Olympic ticketing debate.
Seven Hills positioned Joe Cohen as a key spokesperson to represent the growing number of dissatisfied sports fans and confused ticket buyers.
Joe Cohen appeared on national broadcast and in print as an expert commentator across outlets including Sky News, BBC News, ITN, Channel 4 News, CNBC, The Financial Times, The Sunday Times, The Guardian and the Daily Mail.
Joe Cohen became the go-to spokesperson on the Olympic ticketing issue, challenging opaque statements from Locog and representing the views of thousands of hopeful ticket buyers.
This put Seatwave at the forefront of the debate on ticketing, offering Joe Cohen a chance to communicate the company’s ongoing position as a friend of the fans.