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Seven Hills recently supported the launch of Who Cares Wins: Why Good Business is Better Business, the new book by David Jones, Global CEO of HAVAS.

The book makes the powerful case that the most successful business leaders of the future will be those that put social responsibility and ‘doing good’ at the heart of their business strategy.  The book explores how the business landscape is being reshaped by the convergence of social responsibility and social media – what Jones describes as an era of ‘radical transparency’.

The book was officially launched during an evening of spirited debate at Millbank Tower in London, where 250 guests from the media and business communities gathered to hear why good business is better business.

Kate Robertson, UK Group Chairman of Euro RSCG, kicked off the evening’s proceedings, followed by an introduction by journalist and author Sir Max Hastings. David Jones was quizzed on his book by BBC Radio 4’s Justin Webb, who then opened up the debate to the floor, before founding Dragons’ Den entrepreneur Doug Richard summed up the evening.

Seven Hills drove a high impact media campaign around the book launch, securing one-to-one interviews and briefings for David Jones with key broadcast and print media, including Sky News, Bloomberg, BBC World News, The Guardian, The Independent on Sunday and The Evening Standard.

The book saw extensive coverage in a range of print and broadcast titles, which also included BBC Radio 4’s Today Programme, Vanity Fair and Monocle 24 Radio.

Endorsements for Who Cares Wins were received from Prime Minister David Cameron, Archbishop Desmond Tutu and Arianna Huffington, among many other world political and business leaders.