01 Sep Launch of Global Campaign to put Disability on the Business Agenda
Last week, Seven Hills supported the launch of #valuable – a global campaign to activate the business community to tackle disability exclusion around the world.
#valuable calls on businesses across the world to recognise the value of the one billion people living with a disability, and will:
– Encourage 500 businesses around the world to commit to putting the one billion people living with a disability on their boardroom agenda
– Identify 10 game-changing business leaders to stand for the one billion and champion the issue of disability in business around the world
– Bring together 10 inspirational young #valuable ambassadors to call on the businesses they work for and the brands they buy from to put this issue on their board agenda
– Ignite a global conversation about a world where everyone is valued equally
The campaign has been supported by a number of business leaders, including Reid Hoffman, Co-Founder of LinkedIn, Dan Brooke, Chief Marketing Officer at Channel Four, and Kate Robertson, Co-Founder of One Young World.
There are an estimated one billion people on the planet living with a disability, but their value is routinely ignored by business. That is the equivalent to disregarding a potential market the size of US, Brazil, Indonesia and Pakistan – combined. The current employment rate for people with disabilities is half that of people without disabilities, a gap that has widened since 2010.
#valuable has been launched to tackle these inequalities and exclusion in business, and build on, learn from and spotlight the work of the many businesses and initiatives around the world advancing the inclusion of people with disabilities.
Spearheading the campaign is award-winning activist, social entrepreneur and Binc founder Caroline Casey, who is registered blind. On September 4th, Caroline will embark on a boundary-pushing, month-long 1,000-kilometre horse adventure through Colombia to raise awareness of the campaign.
Caroline will arrive at the opening ceremony of the One Young World Summit – the only global leadership forum putting disability centre stage – on 4th October, to launch the campaign to the 1,300 next generation leaders with the power to make change.
Seven Hills led the global media campaign to support the launch, securing coverage broadcast interviews on Sky News Sunrise and BBC Radio 4, and the BBC World Service – as well as coverage in the Guardian, Newsweek, Management Today, Huffington Post, The Irish Independent, The Irish Sun, thejournal.ie, Today FM, Newstalk FM and Growth Business.