Seatwave – Europe’s largest ticket marketplace – has today launched a rebrand, unveiling a new look and feel for the business which reflects an evolution that has developed over five years as a leader in the ticketing industry.

The rebrand includes an adjusted logo, brand, website and positioning which will more accurately communicate the services Seatwave offers to customers.

Initially set up as a safe and secure alternative to ticket touts and a way to access ‘last-chance’ tickets, Seatwave is now often the first port of call for many fans looking for tickets and works alongside a number of industry sectors, both to ensure they can sell their tickets and that fans have the best access to events possible.

This evolution means that customers are increasingly seeing Seatwave as a service which offers them complete ‘control’ over how they buy tickets and the more flexible way to buy tickets. The new brand, which was devised by Carter Wong Design, aims to communicate this evolution using a more mature, softer visual approach and a new strapline.

James Hamlin, marketing director at Seatwave said: “This development in our branding is an exciting step forward in how we communicate the Seatwave story. Over five years, the company has evolved significantly in both the services it offers and the sectors it works with and this new look and feel aims to highlight this growth and development.”

Over five years in operation, Seatwave has launched sites for a dozen countries across two continents, sold over a million tickets to people across the globe and has led the ticketing industry in consumer protection & innovation by being the first to offer TicketIntegrity™, TicketCover™, interactive seatmaps, SneakPreview, eTicketing features, LMT and more.