Available to buy from today (7th June 2012), the book sets out Meyer’s vision for an entrepreneur-led Britain in 2020. She issues a stark warning – that Britain must follow the entrepreneur in order to survive recession and see the economy grow.
Meyer presents a challenging 15-point manifesto aimed at generating growth and extolling the crucial role of the entrepreneur in kick-starting it.
Seven Hills is spearheading the media around the book launch and positioning Meyer as a thought leader and chief commentator in the entrepreneur space.
Julie Meyer commented on the book:
“Both the left and the right share the same underlying assumption that people at the bottom of society have no clue as to how to take care of themselves or design their futures. I couldn’t disagree more. The real action is happening at the bottom of the pyramid, not the top – individual capitalism is the force for the 21st century, not government or big business.
“Britain needs a new era of ‘psychotic optimism’ to pull itself out of its funk. Without the energy and innovation of these ‘Davids’, we risk a lost decade of economic turmoil. But if we decide to ‘follow the entrepreneur’ as a society, the economy will grow and the society will harmonise.”
Julie Meyer commented on working with Seven Hills:
“Never has the entrepreneur had such a friend as in Michael Hayman and Nick Giles’ Seven Hills Group. They understand that there’s a central idea jostling for position with every company, every entrepreneur struggling to get into orbit. They have the credibility of doing it themselves, the empathy that only entrepreneurs can really have.
“Whether you’re on your first start-up, or a corporate repositioning yourself for high-growth, you need Seven Hills because marketing communications is strategic. And no one does it like Seven Hills.”
Michael Hayman, co-founder of Seven Hills, commented:
“Julie Meyer is one of the UK’s defining entrepreneurs. She has established herself as not only one of the country’s most talented business leaders but also one of its most influential.
“Julie has written a superb new book Welcome to Entrepreneur Country, which we are working with her to promote. We believe that the thinking within provides crucial lessons for individual entrepreneurs and the future of the economic recovery alike.”
Julie Meyer is founder and CEO of Ariadne Capital, founder of Entrepreneur Country, managing partner of Ariadne Capital Entrepreneurs Fund [ACE], and hosts the annual ‘Follow The Entrepreneur Investor Summit’.
She was also the brains behind First Tuesday, the network of entrepreneurs, which many credit for igniting the Internet generation in Europe.
Meyer set up Ariadne Capital in August 2000 to create a new model for the financing of entrepreneurship in Europe and the UK: ‘Entrepreneurs Backing Entrepreneurs’ with 60 leading entrepreneurs as her founding investors. She has helped the following companies go to market or get acquired: BeatThatQuote, Espotting, Monitise, Skype, Sound Out, SpinVox, and Zopa.
Meyer has been appointed an MBE in 2012 and has been named one of INSEAD’s Top 50 Alumni, Ernst & Young Entrepreneur of the Year, World Economic Forum Global Leader ofTomorrow, TIME Magazine Digital 50, one of WIRED’s 100, one of London’s 1000 Most Influential People 2010 & 2011 (Evening Standard) and one of the Top 30 Most Influential Women in Europe.
In 2011, she was asked to be on the Secretary of State’s Entrepreneurs’ Panel and the Secretary of Health’s Innovation Panel, and has joined the Board of Start-up Loans in 2012.
Welcome to Entrepreneur Country is available to buy from Amazon: http://www.amazon.co.uk/Welcome-Entrepreneur-Country-Julie-Meyer/dp/1780338945