The event looks to capitalise on the city’s success in hosting the Global Entrepreneurship Congress (GEC) in March 2012, which attracted more than 3,000 entrepreneurs and business leaders to the city. The GEC saw Sir Richard Branson head up a stellar cast of speakers including Sir Terry Leahy, Martha Lane-Fox and Lord Heseltine.
The feasibility study will be dedicated to the development of branding, marketing and PR strategy for a successful event in 2013.
The festival of enterprise event in 2013 is anticipated as an important precursor to the recently announced International Festival of Business 2014 in Liverpool and Wirral. Central government has committed £5 million of funding to the city for a major month-long ‘expo’ bringing global trading opportunities to the region, and is anticipated to attract many thousands of people.
Max Steinberg, Chief Executive of Liverpool Vision said:
“Seven Hills is a proven winner in the delivery of high impact business promotion events and were integral to to the success of this year’s Global Entrepreneurship Congress, which provided a world class showcase for Liverpool and the UK.
“We anticipate that working with Seven Hills on plans for another important enterprise event in the city next year will bring further success and profile and we have no doubt that they will help us deliver a new show stopper that continues to put Liverpool at the heart of the UK business agenda.
“As a city, we have demonstrated our ability to host globally significant events and we look forward to the opportunities 2013 and 2014 present.”