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Michael Hayman, CJBS

seven hills co-founder gives keynote lecture at cambridge judge business school

Seven Hills co-founder, Michael Hayman provided the keynote entrepreneur lecture at last week’s official launch of the new Entrepreneur Centre at the Cambridge Judge Business School.

Speaking alongside The Duke of York and Professor Stelios Kavadias, Michael spoke about his new book, Mission: How the Best in Business Break Through, explaining how businesses and entrepreneurs must adopt a campaigning sense of purpose and forge a bond of trust with customers.

The event was also marked by a special entrepreneurship showcase to celebrate the opening of the School’s new Entrepreneurship Centre which aims to inspire, enable and research entrepreneurship.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.