Seven Hills is leading the international media campaign for Advertising Week Europe 2016, the continent’s largest annual gathering of advertising, creative, entertainment, technology, marketing and media industry leaders.
Taking place at Piccadilly’s Picturehouse Central, the fourth edition of the Week is the biggest yet, spread across seven stages and attracting thousands of attendees.
The annual four-day event features leading opinion and discussion on subjects such as the future of the industry, the issue of demographic diversity and the contentious topic of ad blocking.
Sir Martin Sorrell was the main attraction of day one, with the WPP chief joining Sky News’ Ian King for a candid discussion on the future of the industry.
Early highlights included Google’s Matt Brittin joining Facebook’s Nicola Mendelsohn on-stage for a session that explored how the the digital economy is disrupting industries, with award-winning journalist Justin Webb analysing the unique media presence of Donald Trump.
Other notable moments saw Snapchat’s Nick Bell give his expert opinion on how to approach content creation in today’s media landscape and former World Heavyweight Champion David Haye provide the inside track on his highly anticipated come back.
Day three began with a panel that included model Daisy Lowe, Blur bassist Alex James and designer Mira Mikati, who shared their experiences of turning their passions into a career.
In the first 48-hours of the event, Seven Hills secured coverage across a host of leading publications that included The Times, The Guardian, The Independent, CNN International,BBC Online, City AM, Business Insider, The Huffington Post, BBC Radio 4’s Today Programme, and the London Evening Standard.