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SH Academy Series: Dr Eliza Filby

Seven Hills welcomed academic, writer and broadcaster Dr Eliza Filby to the office today. She talked to the team about what sets apart Baby Boomers, Generation X, Millennials and Generation Z when it comes to their personal and professional decisions.

A lively discussion offered a detailed view of the socio-political distinctions between each group: from the influence  of social media to the prevalence of mental health issues. Dr Eliza spoke at length about how such differences alter consumer markets, and what businesses can do to attract the very best talent.

We look forward to welcoming her back soon.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.