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A New Chapter for Global Eyecare

Seven Hills was thrilled to spend the evening with Clearly founder James Chen at the launch of his book, ‘Clearly: How a 700-year-old Invention Can Change the World Forever’. James, a Seven Hills client, released the book to coincide with World Sight Day – an annual day of awareness held on the second Thursday of October that focuses global attention on blindness and vision impairment.

In the book, James makes an impassioned call for world leaders to take action to help the 2.5 billion people who suffer from poor vision but lack access to glasses. In the book, the philanthropist and campaigner outlines a roadmap for success – using the lessons learned in Rwanda as a guide.

Supporting Clearly’s campaign, a cast of famous faces sport spectacles in a short film released on World Sight Day to highlight the staggering number of people who lack access to glasses. Seven Hills was proud to support the launch. 


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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.