Building Brands In An Attention Economy, Advertising Week Europe 2017, Fast Company Stage, Picturehouse Central, London, UK

Advertising Week Europe kicks off at Picturehouse Central

The fifth anniversary of Advertising Week Europe kicked off today at Picturehouse Central in London’s Piccadilly, with additional events at Ronnie Scott’s Jazz Club, The Lyric Theatre, St James’s Palace and Fortnum & Mason.

Day one highlights saw Google’s Matt Brittin take to the stage alongside Unilever’s CMO, Keith Weed, to examine the challenges of building a brand in an attention economy, and field questions from the audience on Google’s recent challenges with adverts appearing alongside extremist content on YouTube. Speakers across the rest of day one ranged from senior executives of Facebook and Snapchat to actor Richard E Grant and Cosmopolitan’s editor, Farrah Storr.

The first day of Advertising Week Europe generated coverage in over 70 news outlets around the globe, including BBC, ITV, Sky News, Bloomberg, FT, The Times, The Daily Telegraph, The Guardian and The Wall Street Journal. All Saints brought the day to a close, headlining the Opening Gig at Camden’s Koko.

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