Skip to content

Advertising Week Europe kicks off at Picturehouse Central

The fifth anniversary of Advertising Week Europe kicked off today at Picturehouse Central in London’s Piccadilly, with additional events at Ronnie Scott’s Jazz Club, The Lyric Theatre, St James’s Palace and Fortnum & Mason.

Day one highlights saw Google’s Matt Brittin take to the stage alongside Unilever’s CMO, Keith Weed, to examine the challenges of building a brand in an attention economy, and field questions from the audience on Google’s recent challenges with adverts appearing alongside extremist content on YouTube. Speakers across the rest of day one ranged from senior executives of Facebook and Snapchat to actor Richard E Grant and Cosmopolitan’s editor, Farrah Storr.

The first day of Advertising Week Europe generated coverage in over 70 news outlets around the globe, including BBC, ITV, Sky News, Bloomberg, FT, The Times, The Daily Telegraph, The Guardian and The Wall Street Journal. All Saints brought the day to a close, headlining the Opening Gig at Camden’s Koko.

Grazia/WACL Culture + Commerce Lunch Series, Advertising Week Europe 2017, Fortnum & Mason, London, UK Grazia/WACL Culture + Commerce Lunch Series, Advertising Week Europe 2017, Fortnum & Mason, London, UK Opening Gala Reception, Advertising Week Europe 2017, St James's Palace, London, UK Discover How To Win With Cosmopolitan and Snapchat seminar, Advertising Week Europe 2017, Fast Company Stage, Picturehouse Central, London, UK - 20 Mar 2017 AWE Connects, Advertising Week Europe 2017, Delegates Lounge, Picturehouse Central, London, UK Opening Gig, Advertising Week Europe 2017, Koko, London, UK AWE Connects, Advertising Week Europe 2017, Delegates Lounge, Picturehouse Central, London, UK Confessions Of A Perfumed Ponce*: A Conversation with Richard E Grant seminar, Advertising Week Europe 2017, Shutterstock Stage, Picturehouse Central, London, UK

Access your free chapter now

Access your free chapter now

Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.