Betsy leads on the creation of new business proposals for prospective clients, and on developing the scope of work on the firm’s existing accounts. She also creates strategies for campaigns that incorporate media, events, thought leadership work and stakeholder engagement.
Betsy works closely with the creative services team, advising clients on brand development and external positioning.
Recent new business wins include Strava, Cognition X, Coutts, and the Inclusive Economy Partnership – a joint venture between the Cabinet Office and DCMS.
She formerly worked in the consultancy part of the team, delivering high-impact media campaigns for clients including Advertising Week Europe the continent’s largest gathering of the creative industries, quantum company, M Squared, and professional services firm, Grant Thornton.
Prior to Seven Hills, Betsy spent time at the BBC, where she worked on factual documentaries and researched for a primetime observational documentary. Betsy is a graduate of Newnham College, Cambridge, where she studied Classics.