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James Watt, BrewDog

brewdog co-founder james watt launches business book for new generation

​BrewDog founder James Watt launched his new book, Business for Punks, at the craft beer brand’s newest bar in Soho last night.

The book tells the story of how Watt and co-founder Martin Dickie built BrewDog into the UK’s fastest growing food and drinks company, and shares advice on how to “break all the rules…the BrewDog way.”

It is published by Portfolio Penguin and was showcased alongside leading Portfolio titles from the last five years, including Mission: How the Best in Business Break Through, the book from Seven Hills co-founders Michael Hayman and Nick Giles.

The launch comes as BrewDog continues its rapid growth, with new bars opening across the UK and overseas. For more information visit:

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.