To position ELITE – the London Stock Exchange Group’s programme for fast-growth businesses – as a global driver of growth, and a supporter of ambitious companies.
Launched in 2012, ELITE has become a global community that spans 44 countries with the clear vision to provide companies access to the capital, skills and network needed to scale up and make a lasting economic impact.
Seven Hills worked with ELITE to deliver an evolved and refreshed positioning: ‘Where Growth Happens’, which was brought to life through multi-channel content focusing on a new digital platform and at events, to showcase ELITE’s expertise as a community populated by like-minded, determined individuals.
At its heart was the development of a new annual thought leadership report – The Future Shapers – a celebration of 50 companies in the network who, in times of uncertainty and disruptive global change, continue to innovate, grow and prosper with ELITE.
Alongside the Future Shapers report, we developed a film series spotlighting ELITE founders alongside insight-led articles and interviews to help share expertise across the network and power growth.
Future Shapers was launched in digital format at ELITE Day 2019 alongside a brand-new digital hub
Future Shapers was launched in digital format at ELITE Day 2019 alongside a brand-new digital hub featuring all content drafted for the campaign. Seven Hills co-founder Michael Hayman MBE DL hosted the event and chaired a number of sessions throughout the day.
ELITE Day convened entrepreneurs, partners and stakeholders from its global community, and featured high-profile speakers interviewed by Michael, including President of Yves Saint-Laurent Francesca Bellettini, Financial Times’ Chief Economics Editor Martin Wolf, and Jon Husted, Lieutenant Governor of Ohio.
