Ground Control is one of the UK’s leading landscaping and external solutions providers for the commercial sector. Seven Hills’ brief was to help Ground Control build on a recent major brand strategy review and develop recommendations for a communications strategy.
Through the MissionLab process, we built on the brand strategy work and created an ambitious brand that matched Ground Control’s potential. We developed a set of recommendations that demonstrated the Ground Control difference to the market and the company’s commitment to the environment.
We did this by building a narrative focused on the concept of ‘Human Nature’ that was ambitious, engaging, and captured the Ground Control ‘difference’ as well as integrating Ground Control’s recent ‘create maintain sustain’ brand pillars. We then created a campaign that built a greater sense of awareness about what Ground Control could deliver and its role in delivering the UK’s net zero plans.
‘Caring for our environment’ is at the heart of all of the work Ground Control do
Following the MissionLab, Seven Hills produced a messaging toolkit to provide approved wording to describe the organisation, its narrative and mission. The brand and messaging toolkit contained guidelines on tone of voice, key themes and proof points as well as a style guide – hosted online through the platform Brandpad – to ensure all collateral produced for Ground Control was visually consistent. Covering a range of guidelines from logo usage, colours and brand fonts, the guide can be shared with the Ground Control team.
As well as the launch of the new brand, the MissionLab process led to a targeted 12-month media campaign to showcase the expertise and biodiversity credentials of Ground Control, including thought leadership, events, speaker opportunities, collateral and assets. The campaign enabled Ground Control to engage a wider range of audiences, new customers and new talent and scale towards significant growth.