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To position Here East as a world-leading destination for technological innovation, international collaboration, and the leading global example of a successful post-Olympic legacy.

Here East is London’s largest tech and innovation campus, where global businesses, academics and start-ups come together to shape the future through innovation. It is a hub to catalyse cross-sector collaboration and cultivate an innovative, creative tech community in the heart of East London.


Once the Press and Broadcast Centre for the 2012 London Olympics, Here East is now London’s largest tech and innovation campus, home to organisations including Sports Interactive, Studio Wayne McGregor, Liverpool Media Academy, Ford’s European Smart Mobility Office and Plexal – a world class innovation centre. 10 years on from the Olympics, and confirming its role as an emergent creative and cultural hub in East London, Here East is the chosen site for the V&A Research and Collection Centre and has become London’s first esports cluster – home to a plethora of high-growth esports businesses.

Seven Hills has helped to position Here East as a leader for innovation across the UK and globally by showcasing the collaboration across the site and profiling its CEO, Gavin Poole as an expert commentator on the potential of international collaboration and the vital role of London as a leading tech capital of the world.

To cultivate and strengthen vital relationships with the local East London community, Seven Hills launched the ‘East London Innovators’ campaign with Here East.  The campaign aimed to showcase the most innovative individuals from across East London – championing the business owners, social initiative founders and community leaders who are driving real change in their community.

“What used to be the London Olympics Media Centre in Stratford, east London, is now Here East, the “innovation centre”… People come here to dream up the future.” – Independent

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East London Innovators report
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Andrew Roughan, MD, Plexal speaking at LTW 2022


Here East has become well-recognised as an international centre for innovation, attracting attention from key stakeholders in the business community, top policymakers and technology leaders from around the globe.

Seven Hills has placed Here East as the forefront of new global tech trends and developments from esports to film and television. Seven Hills has overseen significant news announcements for Here East such as the arrival of new businesses and institutions, the launch of their scholarship programme, the opening of the government-backed London Office for Rapid Cybersecurity Advancement at Plexal, and the official reveal for the new V&A centre.

Seven Hills helped create, record and launch a Here East podcast called Listen Here, during the pandemic which had guests including Rio Ferdinand and Richard Browning (flying man). In addition to this, Seven Hills has played a vital role in delivering Here East’s annual Impact Report. A strategic report that maps out Here East’s success and how the site is living up to the promises made in its original bid.

For London Tech Week 2022, Seven Hills led on the curation of the hybrid ‘Future London’ closing event hosted by Here East. Hosted by BBC presenter Ben Thompson, the event was designed to examine the growth opportunity for companies combining digital innovation with creative arts. It saw the launch of a new inclusive innovation district ‘SHIFT’, and provided a platform to the leading experts, pioneers and creatives at the forefront of London’s world-leading tech ecosystem.

Here East
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