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Mission

To position Here East as a world-leading destination for technological innovation, international collaboration, and the leading global example of a successful post-Olympic legacy. 

The idea for Here East was borne out of a commitment to putting regeneration and innovation in its East London Community first. Now home to 6,500 people who work and study onside, it is a launchpad for innovation, convening global technology companies, start-ups, academic institutions, content developers, and creative businesses. 

Campaign

Seven Hills has worked closely with the team at Here East for a number of years to showcase the vibrant community it has cultivated on site – regularly inserting the campus into conversations around emerging technology, the future of London, the importance of legacy and collaboration on an international scale.

Through regular profiling of Here East’s CEO, Gavin Poole via broadcast interviews and opinion pieces, and by highlighting the exciting businesses who have chosen to call Here East home, Seven Hills has placed the campus at the very heart of topical debates – and emphasised what can be achieved by being at the forefront of innovation.

Here East is renowned for its convening power, and Seven Hills has worked with the team to organise a series of Future Talks events which launched in 2023 – covering AI, the Metaverse and SmartCities – and bringing together business leaders, politicians, academia and the local community to discuss the issues shaping the way we live.

“What used to be the London Olympics Media Centre in Stratford, east London, is now Here East, the “innovation centre”… People come here to dream up the future.” – Independent

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East London Innovators report
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Andrew Roughan, MD, Plexal speaking at LTW 2022

Momentum

2023 was another brilliant year for Here East, with highlights including a live broadcast of one of BBC Radio 4’s flagship political programmes – Any Questions? – on the campus; the announcement of their state-of-the-art virtual twin; and several new tenant announcements.

2023 saw the Prime Minister and the Leader of the Opposition choose Here East as the backdrop of major agenda setting speeches – and this year, the Secretary of State delivered a speech at Here East sharing her ambitions for the UK’s tech scene and innovation scene.

Here East
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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.