Mission
To support Strava’s mission to connect athletes to what motivates them and help them find their personal best. Over 125 million athletes across more than 190 countries engage with the app every day.
Campaign
Seven Hills is the UK communications partner for Strava, delivering year-round media support to position the organisation as a leader in the active lifestyle and connected fitness space. This involves telling its product development and business growth story, and releasing fascinating insights from its unique human activity data set.
Corporate profiling of the company CEO Michael Martin has been a key focus. This has involved spotlighting the company’s strategy for the next phase of growth, how Strava is developing its product offering through AI, and how the platform is changing and adapting to ensure that women feel empowered, confident and safe to exercise.
Seven Hills organised a European press tour for the CEO and a number of the US-based leadership team – including the CTO, CPO and CBO – to strengthen relationships with core journalists in the health, fitness and tech space in the UK. The tour included two live broadcast interviews for the CEO with Bloomberg and BBC Business Today, online profiles in TechCrunch and The Independent, and speaker slots for the leadership team at London Tech Week.
Beyond the business growth narrative, Seven Hills also leads on consumer and sports focused campaigns. Often these are driven by key moments in the sporting world – from the Tour de France and Olympics, to the London Marathon.
Alongside building campaigns tied to external events, Seven Hills also works with Strava to create its own annual brand moment each December for the launch of the Year in Sport data report – a comprehensive summary of global fitness trends and the active lifestyles of the British population based on Strava’s community of athletes. This involves a press launch for the data story, and an in-person activation with panel discussions on the year’s dominant trends.
“Finding motivation and seeking out a like-minded community has always been at the core of what Strava is about.” – Teddy Page, Strava UK
Momentum
Seven Hills also spotlights the work of the urban planning arm of the business – Strava Metro – which provides essential community data to help urban planners, trail networks and city governments to build better infrastructure for cyclists and pedestrians free of charge. Seven Hills positions Strava as a voice on the future of active travel through opinion pieces and interviews with key target media.
