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Mission

To support Strava’s mission to connect athletes to what motivates them and help them find their personal best. Over 120 million athletes across 194 countries engage with the app every day.

Campaign

Seven Hills is the UK communications partner for Strava and works to raise the profile of the organisation by telling its business growth story, positioning the brand as a leader within its industry and releasing fascinating insights from its global community of athletes.

Seven Hills also drives consumer focused campaigns such as Strava’s collaboration with This Girl Can for their ‘Make you comeback’ campaign, designed to support women who have taken a break from exercise in their return to activities they love. The campaign has already generated over 400 stories

“Finding motivation and seeking out a like-minded community has always been at the core of what Strava is about.” – Teddy Page, Strava UK

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Source: Strava
Strava_Saturday 5K-10
Runner from the This Girl Can 'Make Your Comeback' campaign 5k run

Momentum

Seven Hills delivers year-round coverage for Strava, positioning the firm as a leader in the active lifestyle and connected health space, driving widespread media interest in key moments for the firm – from its annual Year in Sport research to partnerships with This Girl Can and the Tour de France. 

Source: Strava
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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.