Workfinder is the smart work experience placement app that allows students to discover exciting career opportunities and explore the world of work on their own terms. The platform works exclusively with fast-growth, scaling businesses with a clear rating system to ensure experiences at each work-place are accurately monitored.
Workfinder is powered by Founders4Schools and aims to tackle diversity within work experience placement opportunities for students. Seven Hills worked with Workfinder to deliver the Workfinder Pledge – with businesses from Babylon Health to ARM Holdings pledging to support the app before launch.
Seven Hills coordinated a social media ‘thunderclap’ – a synchronised series of tweets from influential online figures which ensured the topic was trending across the globe. It also created a media strategy securing opinion editorials from Sherry Coutu CBE in The Sunday Times, Sky News, Financial Times, Telegraph and City AM. Sherry also appeared on BBC Breakfast and Sky News.
To amplify activity, the app was officially launched at a summit-style event for 200 business leaders, sponsored by City of London and Pearson. The keynote speech was provided by LinkedIn founder Reid Hoffman.
20,000 business leaders pledged to support the app at the time of launch
The campaign developed a strong position for Workfinder as the go-to platform for business leaders looking to engage students for work experience opportunities. Through a combination of social media, interviews, and the event the campaign drove new sign-ups to the platform.
