To create and deliver a new campaign for enterprise and financial education charity, Young Enterprise, that acts as a call to action to business, education and society to ensure no young person is left behind, to close the skills gap and deliver opportunities that future generations deserve – no matter what their background.
The mission for the campaign No Time Like the Future was to create 1 million opportunities to help young people build their futures, and mobilise 40,000 volunteers, teachers, and alumni.
Seven Hills worked with Young Enterprise to deliver their three year overarching campaign: No Time Like The Future, which was brought to life through a brand and multi-channel campaign, including thought leadership, events, film, and media. At its heart was the creation of a new report ‘Stories of Young Enterprise’– a celebration of what the Young Enterprise alumni have achieved, and the impact of the programmes on their lives. The campaign was launched at an event hosted in partnership with Coutts with a group of business leaders to discuss what business can do.
No Time Like The Future was brought to life over subsequent years through ongoing campaigns, events and reports including Future Female Founders exploring the untapped potential of female led enterprise, as well as Minding Your Money, examining the impact that financial education has on social mobility.
Media relations underpinned all of the campaign activity with regular appearances on Sky News’ Ian King, BBC TV and radio, independent, Mirror, Mail, Bloomberg and many more.
“An enterprising mindset is essential, whether working for an employer, or for those choosing to start their own companies. We need to be able to focus on our strengths, to persevere, to be resourceful and to be relentless in our quest to reach a goal – in other words to show up everyday with self initiative.” – Sharon Davies, CEO, Young Enterprise
By the end of 2021, Young Enterprise was halfway to achieving its target of 1 million opportunities for young people at 572,525, while 14,816 volunteers, teachers and alumni were mobilised.
No Time Like The Future was officially launched at an event held in partnership with the University of London bringing together 100 Young Enterprise alumni, education and policy stakeholders, philanthropists and business leaders to explore how we can ensure young people have the tools to build successful futures. Speakers included Sir Rod Aldridge, Founder, Capita; Bob Gilworth, Director of Careers Group, University of London; and Coral Taylor, Head of Diversity and Inclusion, HSBC UK.
You can find out more about No Time Like The Future here: https://www.young-enterprise.org.uk/NTLTF