London’s creative industries are worth £42 billion and account for 17% of all jobs in the capital. At the heart of this thriving industry is Pip Jamieson, whose creation – The Dots – is on a mission to help creatives live their dreams and boost the industry’s diversity.
Known as the LinkedIn for creatives, Pip describes the site as “a professional network for the people and teams that don’t wear suits to work.”
It targets the no-collar workforce: the freelancers, artists and creatives who tend to shun traditional careers and work patterns. Pip describes them as the “doers, dreamers and makers” and The Dots provides them with a platform to showcase their work and get their next gig.
Having worked in Whitehall for former Home Secretary David Blunkett, it was during her stint as head marketer at MTV Australia when Pip spotted the gap in the creative market.
She began planning a jobs platform that would let people brilliantly show off their work and boost diversity in the creative world. The Dots ‘discover page’ actively promotes the work of women and people from BAME backgrounds.
“I saw that working in a homogeneous environment can stifle creativity, as everyone has the same experiences of the world,” she said. “Inclusion and diversity are good for creativity. Endless research supports this.”
Pippa was optimistic about London’s creative future. London is the best possible place to build a network, and boasts the biggest creative cluster in the whole world,” she says. When asked about the extent to which traditional working patterns are eroding, she said, “Speaking from a millennial perspective, things are changing. People are less motivated by money and more motivated to do something they love. People no longer just want to work to live.”
As Pippa proved in her Capital Conversation interview, The Dots is certainly helping people do the work they love.
You can watch the full episode here.