Accenture has acquired Karmarama, one of the UK’s largest independent agencies, and one that is renowned for blending creativity, digital and data to develop campaigns that help brands better engage with consumers.
London-based Karmarama develops advertising campaigns, data-driven content and mobile platforms to build immersive consumer experiences, ensuring that creativity is embedded across all aspects of a brand. The agency’s notable clients include the BBC, Confused.com, Honda, Just Eat and Unilever.
The acquisition is set to strengthen the ability of Accenture Interactive, part of Accenture Digital, to create and deliver integrated customer experiences to brands in the UK and beyond.
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Wall Street Journal: http://www.wsj.com/articles/accenture-acquires-u-k-creative-agency-karmarama-1480433665