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debating brand britain at advertising week europe

This afternoon our co-founder, Nick Giles, took to the stage at Advertising Week Europe to debate the topic of Brand Britain alongside Stephen Woodford, CEO of the Advertising Association and David Weeks, executive director at The Week. The discussion addressed what’s next for the UK business landscape against the backdrop of Brexit and the importance of Britain projecting a positive image abroad, remaining open for business and narrating an ambitious, optimistic story about the UK’s future.

This week is the sixth edition of Advertising Week Europe, the continent’s largest annual gathering of advertising, creative, business and technology industry leaders, taking place at Picturehouse Central in Piccadilly.

The week-long series of events features inspiring thought leadership and engaging debate on the challenges and opportunities the industry is facing from tech disruption and brand safety to the future of news, talent and diversity.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.