This week, budding young entrepreneurs have gone head-to-head as Peter Jones CBE announced the official start of trading for his nationwide enterprise competition, Tycoon in Schools.

Over 2,000 schoolchildren are taking part in the scheme across the country, which this year has been expanded into primary schools for the first time, meaning that children as young as five are now able to chase their entrepreneurial dreams.

This initiative is at the heart of Peter’s mission to put enterprise at the centre of the education system. As the Dragon himself commented, “we should never underestimate the ambition and potential of your young people.”

Peter announced that over 300 teams of children have been hand-selected to receive funding and kick-start their businesses. The children will have six weeks of trading to grow their businesses, which range from upcycling, to putting on film nights and e-sports tournaments.

Since the competition launched in 2012, over 1,250 new businesses have been created by young people, with thousands benefitting from over a quarter of a million pounds in Tycoon in Schools start-up loans.

Seven Hills has delivered the media campaign to support the Tycoon in Schools competition launch – coverage has included the Mail Online and key business and enterprise titles such as Business Advice and Fresh Business Thinking.

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