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Global creatives gather for Advertising Week Europe

We were delighted to return to Picturehouse Central in Piccadilly for this year’s Advertising Week Europe. The event is the continent’s largest gathering of the creative industries and brings together the greatest minds from across business, technology, politics, marketing and media.

The Seven Hills team is proud to have led the media campaign once again and secured broadcast opportunities for Advertising Week’s Global President Ruth Mortimer on BBC World Business Report, Sky News and BBC Radio 5 Live’s Wake Up to Money. 

We welcomed CNBC and host Tania Bryer to the venue to record an interview with Ruth Mortimer and Fashion Designer Harris Reed on-site at Picturehouse for their series CNBC Meets.

Setting the tone for the week, the team secured Chairman of Advertising Week, Matt Scheckner, a slot in City AM’s Notebook to discuss whether AI is the death of creativity and whether the idealism of Gen Z is a threat to brands. The opinion piece served as a perfect tee-up for this year’s agenda which explored the theme of ‘Step Forward’, which revolves around finding new ways to take responsibility and deliver transformative change in business, workplaces, personal lives and wider society.  

Many of the week’s sessions attracted considerable press interest  – including those featuring Simon Cowell, Stephen Rutherford, Claudia Winkleman, marketing leaders from Meta, Tiktok and Uber – with journalists from national publications viewing online and attending in person. 

AWEurope’s own research released during the week set the backdrop for discussions around sentiment towards AI and revealed how senior leaders at UK businesses are failing to engage with artificial intelligence unlike junior employees at their organisations. 

It is always a pleasure to be a part of creating a platform for the biggest issues that are shaking and shaping society and culture today.

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