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James Chen receives standing ovation at the Philanthropy Australia Conference

Last week, James Chen, Chairman of The Chen Yet-Sen Family Foundation, was invited to speak at the Philanthropy Australia Conference, where he shared the stage with some of the most respected figures in the philanthropy sector.

James’ session was on ‘moonshot philanthropy’, a philosophy that encourages thinking beyond conventional limits to address the world’s most urgent challenges, recognising that this freedom is a true superpower. By embracing this mindset, philanthropists can strive to achieve what might initially seem impossible to create real impact.

Sharing stories from his experience as a philanthropist and wisdom from campaigns he has been involved with over the last two decades, James’ prevailing message was to encourage people to be courageous and audacious in their philanthropic endeavours.

James’ highly personal speech ended with a standing ovation from the audience – a testament to the resonance of his message. Moonshot philanthropy is more than just a strategy; it’s an invitation to the philanthropic community to think big, take risks, and drive transformative change.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.