Skip to content

Joni Rautavuori, Tharsus CEO, on sustainable innovation

“Sustainability isn’t holding back innovation, it’s accelerating it.”

Leading advanced machines company Tharsus was featured by the influential World Economic Forum on its Agenda thought leadership platform read by a global audience of five million people.

The piece, written by CEO Joni Rautavuori, discusses how industry can balance sustainability concerns with flexibility and productivity demands to drive systemic change to benefit the environment. This aligns with the upcoming WEF Sustainable Development Meetings held on 19—23 September 2022.

Read the full post on WEF here.

Access your free chapter now

Access your free chapter now

Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.