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justin trudeau and emma watson kick off one young world 2016

The Seven Hills team is in Ottawa, Canada this week, where it’s running the global media campaign for the seventh One Young World Summit.

Last night, Canadian Prime Minister Justin Trudeau launched the Summit in front of the Parliament building in Ottawa. He was joined by One Young World Counsellors Emma Watson, Kofi Annan and Bob Geldof, and One Young World founders Kate Robertson and David Jones.

Some 1,300 delegates between the ages of 18 and 30 from 196 different countries gathered on the crisp Canadian autumn evening to hear from the Prime Minister and the Counsellors.

Over the course of three-days, One Young World delegates will discuss and debate the most pressing issues facing the world today, from Education, Environment and Extremism to Business, Health and Human Rights.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.