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London coffee brand Grind lands in LA

This week, David Abrahamovitch – founder and CEO of Grind, and YPO member – spoke to City AM for an interview on taking the cult London coffee chain across the pond.

YPO is the global leadership community of chief executives driven by the shared belief that the world needs better leaders to make a difference in the lives, businesses and the world we impact.

Grind opened in Shoreditch in 2011, serving organic and ethically sourced coffee from sustainable farms around the world – with the mission to raise awareness and tackle the 29,000 plastic and aluminium Nespresso® pods that go to landfill every minute. Today, it makes home-compostable coffee pods for Nespresso machines which break down in our compost or food waste bin faster than a banana peel.

In this City AM exclusive, David details Grind’s big plans to take on the USA by kicking off in California in a partnership with Soho House.

Seven Hills is proud to support YPO and its mission to bring together extraordinary leaders to improve our world through amplifying the voices of its members. Read the full interview in City AM and find out more about its member Grind here.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.