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Michael Hayman and Nick Giles

mission: discover your campaigning mindset

Over the last year Seven Hills co-founders Michael Hayman and Nick Giles have been hard at work on a book for Penguin, which we are delighted to say will publish next month.

MISSION: How the Best in Business Break Through makes the case that a new wave of business is in the ascendancy: one driven by purpose – not just profit – and populated by a new generation of entrepreneur leaders that see business as a force for good in society.

The book is based on the insights of those who have created and grown world-beating businesses, and outlines a new formula for commercial success:

  • Mission: Establishing your driving purpose
  • Campaigning: Turning mission into market reality
  • Momentum: The measure of success: relative speed of growth

Interviewees included Airbnb co-founder Joe Gebbia, Whole Foods founder John Mackey, Ella’s Kitchen founder Paul Lindley, Decoded co-founder Kathryn Parsons and former M&S chief executive Lord Rose.

Mission is published by Portfolio Penguin and hits shelves on 2nd July. You can pre-order now from Amazon and more information is available here –

If you would like to hear more, Michael and Nick will be hosting a number of Mission Meetings over the summer:

RSA in association with Stylist presents How to Build a Mission-Driven Business

  • Date: Friday 10th July, 1.00pm-2.00pm
  • Venue: Great Room Auditorium, RSA House, 8 John Adam Street, London WC2N 6EZ
  • About: Michael and Nick will be joined by Edwina Dunn, founder of Dunnhumby and creator of the Tesco Clubcard to discuss the compassionate business model of the future. Lisa Smosarski, editor of Stylist, will be chairing the event
  • Tickets: Available to reserve here and are free of charge

IoD: In Conversation with Michael Hayman and Nick Giles

  • Date: 21st July, 6.30pm-8.00pm
  • Venue: Institute of Directors, 116 Pall Mall London SW1Y 5ED
  • About: Commencing with a networking drinks reception and canapés, IoD Marketing Director, Tom Christie-Miller will interview Michael and Nick which will be followed by an interactive Q&A session
  • Tickets: Available to reserve here and are free of charge

Edinburgh International Book Festival: The Persuasive Power of Purpose

  • Date: Friday 28th August, 2.15pm-3.15pm
  • Venue: Royal Bank of Scotland Garden Theatre, Charlotte Square, Edinburgh EH2 4DR
  • About: From the stories of tech innovators Airbnb, to retail giants Whole Foods, Michael and Nick will share the development of the campaigning ethos within business, and the unifying thread of purpose at the heart of the world’s most successful and valued brands. Chaired by Jamie Jauncey, founder of The Stories We Tell
  • Tickets: Available to purchase here

Cranfield School of Management VentureDay 2015

  • Date: Wednesday 16th September
  • Venue: Cranfield School of Management, Cranfield, Bedford MK43 0AL
  • About: One-day annual conference and networking event for entrepreneurs and those interested in cutting-edge entrepreneurial performance. Michael and Nick will be giving the opening keynote address.
  • Tickets: To book your place, please email Wendy Lewis
Access your free chapter now

Access your free chapter now

Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.