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Booking signing

mission: how the best in business break through launches at corinthia hotel

MISSION: How the Best in Business Break Through, the new book by Michael Hayman and Nick Giles, launched last night at The Corinthia Hotel with over 250 entrepreneurs, business leaders, influencers and public figures in attendance.

Hosted by the broadcaster Justin Webb, the event marked the official unveiling of the book, which goes on sale next week. Mission features interviews with business leaders including Airbnb co-founder Joe Gebbia, Whole Foods founder John Mackey and former M&S chief executive Lord Rose, and highlights the central role of commercial purpose in many of the world’s most successful brands.

The launch was addressed by Elizabeth Truss MP, Secretary of State for Environment, Food and Rural Affairs, and contributors to Mission including Ella’s Kitchen founder Paul Lindley, Decoded co-founder Kathryn Parsons, WANdisco founder David Richards, Unruly co-founder Sarah Wood, dunnhumby co-founder Edwina Dunn, King of Shaves founder Will King, Tech London Advocates founder Russ Shaw and StartUp Britain co-founder Oli Barrett.

MISSION: How the Best in Business Break Through goes on sale on 2nd July and is available to pre-order on Amazon. The authors will also be addressing a series of events throughout the summer (see below for full details). Photos from last night’s event can be viewed here.


RSA in association with Stylist presents How to Build a Mission-Driven Business

  • Date: Friday 10th July, 1.00pm-2.00pm
  • Venue: Great Room Auditorium, RSA House, 8 John Adam Street, London WC2N 6EZ
  • About: Michael and Nick will be joined by Edwina Dunn, founder of Dunnhumby and creator of the Tesco Clubcard to discuss the compassionate business model of the future. Lisa Smosarski, editor of Stylist magazine, will be chairing the event
  • Tickets: Available to reserve here and are free of charge

IoD: In Conversation with Michael Hayman and Nick Giles

  • Date: Tuesday 21st July, 6.30pm-8.00pm
  • Venue: Institute of Directors, 116 Pall Mall London SW1Y 5ED
  • About: Following a networking drinks reception and canapés, Michael and Nick will be interviewed by IoD Marketing Director, Tom Christie-Miller including an interactive Q&A session
  • Tickets: Available to reserve here and are free of charge

Edinburgh International Book Festival: The Persuasive Power of Purpose

  • Date: Friday 28th August, 2.15pm-3.15pm
  • Venue: Royal Bank of Scotland Garden Theatre, Charlotte Square, Edinburgh EH2 4DR
  • AboutFrom the stories of tech innovators Airbnb, to retail giants Whole Foods, Michael and Nick will share the development of the campaigning ethos within business, and the unifying thread of purpose at the heart of the world’s most successful and valued brands. Chaired by Jamie Jauncey, founder of The Stories We Tell
  • Tickets: Available to purchase here

Cranfield School of Management VentureDay 2015

  • Date: Wednesday 16th September
  • Venue: Cranfield School of Management, Cranfield, Bedford MK43 0AL
  • About: One-day annual conference and networking event for entrepreneurs and those interested in cutting-edge entrepreneurial performance. Michael and Nick will be presenting the opening keynote address
  • Tickets: To book your place, please email Wendy Lewis
Access your free chapter now

Access your free chapter now

Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.