OPEN FOR INVESTMENT: SEVEN HILLS HELPS MR & MRS SMITH LAUNCH NEW CROWDFUNDING CAMPAIGN TO DRIVE US EXPANSION AND DEVELOP CURATED CULTURAL EXPERIENCES
Mr & Mrs Smith, the UK’s leading luxury boutique travel business, has announced a major crowdfunding campaign. Fifteen years after it first shook up the boutique-hotel scene, the ‘travel club for hotel lovers’ is planning to dramatically extend the size and scope of its customer offering, supported by at least £1m of investment raised through crowdfunding platform Crowdcube.
Mr & Mrs Smith is inviting its members and fans of the company to invest and become shareholders as it embarks on overseas expansion, in a campaign set to run from 11 September – the first time in its history that the company has made equity in the business available to the public. The capital raised will unlock new growth ambitions for the company as it embarks on a period of rapid scale – total transaction value has increased 22% from £51.8m to £63.5m year on year to June 2018, whereas booked revenue has risen by 35%, from £7.9m to £10.6m.
Commenting on the campaign with Seven Hills, Mr & Mrs Smith co-founder, James Lohan said:
“When Mr & Mrs Smith decided to launch a crowdfunding campaign to support the next stage in our growth, we knew a comprehensive PR strategy would be vital. Michael and his team at Seven Hills were not only brilliant in conveying our 15-year story, but they also helped us articulate our future growth goals and fine-tune a clear and cohesive message to reach our target audience. As with all good PR strategies, it then came down to execution and coordinating of the media to ensure maximum impact in a short window. Reaching our minimum £1m investment in 12 hours smashed our expectations – and no question PR played a huge part in that.”
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Find out more about Mr & Mrs Smith here.