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Newsweek: How social media, not pollsters, can predict Europe’s next election results

Seven Hills client Jean Pierre Kloppers, CEO of BrandsEye, has written on how social media analysis could be key to calling global elections in 2017.

Read the story here.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.