A Global Campaign to Tackle Poor Vision CLEARLY
To launch Clearly, a new global campaign to tackle the largest unaddressed disability in the world – poor vision.
Seven Hills is working with Hong Kong-based philanthropist and investor James Chen, who is spearheading a campaign to find entrepreneurial solutions to the problem of poor vision across the world.
Seven Hills led the international press launch from bases in London and Hong Kong, arranging a programme of top-tier journalist briefings, broadcast opportunities, opinion editorial content and reactive commentary.
In October 2017 James launched his book, ‘Clearly: How a 700-year-old Invention Can Change the World Forever’. In the book, James makes an impassioned call for world leaders to take action to help the 2.5 billion people who suffer from poor vision, drawing on James’ work in Rwanda, and how similar initiatives could be provided elsewhere.
Supporting Clearly’s campaign, a cast of famous faces sport spectacles in a short film released on World Sight Day to highlight the staggering number of people who lack access to glasses. Seven Hills was proud to support the launch.
The launch marked the start of a media campaign that supported Clearly as it brought together government leaders, NGOs, innovative businesses, and technologists for a series of global ‘labs’ in India, China, Canada and the USA.
In addition to the Clearly Labs, Seven Hills has generated top tier media coverage for the Clearly Vision Prize – a competition to identify the world’s most innovative solutions to the global issue of poor vision – and on-going strategic profiling for the finalists.wh
Coverage highlights have so far included: CNBC Asia, Bloomberg Radio, the South China Morning Post, BBC World Service, Wired UK, Fast Company, Mashable and The Financial Times.