Small-Business-Saturday-7522[6]

Small Business Saturday the nationwide campaign to spotlight small business successes

Philip Hammond speaks to business owner

Mission

Small Business Saturday is a nationwide campaign to support, inspire and promote the UK’s 5.6 million small businesses

INSPIRING, SUPPORTING AND PROMOTING THE UK’S 5.6 MILLION SMALL BUSINESSES

Doj9rViXgAE1Upt copy

Small Business Saturday and the Small Biz 100 were championed at House of Lords and Downing Street receptions

Small-Business-Saturday-7507[3]

Campaign

 

Seven Hills came on board to support Small Business Saturday as it celebrated its second birthday in the UK, and we continue supporting the campaign today.

Seven Hills provided a targeted programme of media activity for Small Business Saturday 2018 that encouraged consumers to shop locally and support small businesses in their communities and online. This involved press office activity to profile the campaign itself and in the run-up, which included the iconic national bus tour. This raised awareness of Small Business Saturday on a 3,000-mile journey, featuring visits to 30 different locations across England, Scotland, Wales and Northern Ireland.

MORE THAN £800M SPENT ON SMALL BUSINESS SATURDAY 2018, WITH SUPPORT FROM 90% OF LOCAL AUTHORITIES

The 2018 bus tour culminated on Downing Street, with a reception inside Number 11 hosted by the Treasury, with warm words about the campaign from Chancellor Philip Hammond and Health Secretary Matthew Hancock.

Seven Hills also supported in profiling the Small Biz 100, a cohort of small businesses from across the UK who were selected to be celebrated to be spotlighted ahead of Small Business Saturday. The 100 were celebrated and championed at a reception at the House of Lords, hosted by Lord Young of Graffham and featuring speeches from Business Secretary, Greg Clark, and Small Business Saturday director, Michelle Ovens MBE.

The campaign generated more than 2500 pieces of coverage, engaging more than 100 million people on social media
SBS-Downing-Street-9854
SBS-Mayor-Of-London-9994

Momentum

 

Over 2500 pieces of coverage were generated, which included 480 pieces of broadcast coverage, and top tier news outlets such as Sky, BBC, The Telegraph, Mail Online, Evening Standard, City AM, Daily Mirror, Independent and The Sun.

Collectively the campaign reached an approximate audience of more than 100 million on social media with #SmallBizSatUK and #SmallBusinessSaturday trending nationally on Twitter.

The campaign also received support from government, including the Prime Minister, Chancellor and Mayor of London. 90% of local authorities actively supported Small Business Saturday, as well as partners from the Federation of Small Businesses and American Express to Facebook and Instagram.

Tweet about this on TwitterShare on LinkedInShare on FacebookGoogle+