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Small Business Saturday the nationwide campaign to spotlight small business successes

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Mission

Small Business Saturday is a nationwide campaign to support, inspire and promote the UK’s 5.7 million small businesses

INSPIRING, SUPPORTING AND PROMOTING THE UK’S 5.7 MILLION SMALL BUSINESSES

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The Small Biz 100 were celebrated and championed at a reception at Downing Street

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Campaign

Seven Hills came on board to support the campaign, as it celebrated its second birthday in the UK, and we continue to support the campaign in 2018.

Seven Hills provided a targeted programme of media activity for Small Business Saturday 2017, that encouraged consumers to shop locally and support small businesses in their communities and online. This involved press office activity to profile the campaign itself and in the run-up, which included the iconic national bus tour. This raised awareness of Small Business Saturday, and saw visits to 29 different towns and cities across the UK, where the campaign offered mentoring opportunities and showcased the diversity of the country’s small businesses.

The campaign offered mentoring opportunities for small businesses

Seven Hills also supported in profiling the Small Biz 100, a cohort of small businesses from across the UK who were selected to be celebrated ahead of Small Business Saturday. The 100 were celebrated and championed at a reception at Downing Street, hosted by Stephen Barclay MP, Economic Secretary to the Treasury.

57 Government ministers and 87% of local authorities support the campaign
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Momentum

Over 1790 pieces of coverage were generated, which included 480 piece of broadcast coverage, and top tier news outlets such as Sky, BBC, The Telegraph, Mail Online, The Guardian, City AM, The i and The Sun.

Collectively this reached an approximate audience of 85 million., with the topic trending at #1 nationally on Twitter.

The campaign also received support from big businesses and government alike, with 57 Government ministers and 87% of local authorities actively supporting, as well as partners from the Federation of Small Businesses and American Express to Facebook and Instagram.

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