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Strava Building the home for your active life

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Mission

Strava is the single biggest sports participation platform in the world. It was founded by Michael Horvath and Mark Gainey who were nostalgic for the camaraderie and competition they experienced as teammates in the Harvard rowing team.

Founded in 2009, Strava’s mission is to connect athletes to what motivates them and help them find their personal best.

Millions of athletes are on Strava, millions more will come. When you’re ready for a challenge and a team that will support you along the way, join

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Nearly 49 million athletes across 195 countries who engage with the app on a daily basis, with a million joining the community of athletes every 30 days

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Campaign

There are now nearly 50 million athletes across 195 countries who engage with the app on a daily basis, with a million joining the community of athletes every 30 days.

In the last two years, the company has experienced overwhelming growth – with over 3bn activities being logged to date. Today, over 5 million people in the UK are on the app, equivalent to 7.5% of the population (1 in 6 adults).

Seven Hills is the UK communications partner for Strava – working to raise the profile of the organisation by telling the business growth story, positioning the brand as an industry thought leader and releasing insights from its global community of athletes.

Over the past year, this has included overseeing tours with senior executives in the UK, as well as releasing its annual report – Year in Sport – and supporting key business milestones & product announcements.

Today, over 5 million people in the UK are on the app, equivalent to 7.5% of the population

Seven Hills has been beating the drum for Strava in the sports and athletics press, while also articulating the company’s position on macro issues around fitness and wellbeing, the power of social networks, and safety and infrastructure.

Strava is the thought leader on issues relating to its global athlete community – from fitness & wellbeing, to mental health, pollution and developing public infrastructure
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Momentum

Seven Hills is supporting Strava’s continued growth in the UK, positioning the company as a thought leader on issues relating its global athlete community – from fitness and wellbeing, to mental health, pollution and developing public infrastructure. This has included host of coverage secured across national broadcast, print and online publications – including the likes of Reuters, BBC Business Live, the Guardian, the Financial Times, Sunday Times, Sky News, the Evening Standard and Wired.

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