Caroline Casey OYW 2

The Valuable 500 making disability your business

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Mission

To shape and deliver a global campaign that puts disability inclusion at the heart of the global business leadership agenda.

A global movement seeking to put disability on the business leadership agenda

BINC Portrait SessionPhoto: Jack Caffrey

Founded by social entrepreneur and campaigner Caroline Casey, The Valuable 500 was created following over 15 years of campaigning on the issue of disability inclusion

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Campaign

Today, over 1.3 billion people across the world live with some form of disability – with a combined disposable income of $8 trillion per year. This group of society is so often under-served, overlooked, and misunderstood by business.

The Valuable 500 is a global movement calling on 500 businesses to commit to putting disability inclusion on their board agendas for leadership action.

It was launched at the World Economic Forum 2019 in Davos – the first-time disability inclusion was part of the main stage agenda at a global business leadership event.

Since launch, over 200 global organisations including Microsoft, Bloomberg, WPP, the Bank of England, American Express and EY have pledged to join the movement and help tackle disability inclusion.

Founded by social entrepreneur and campaigner Caroline Casey, The Valuable 500 was created following over 15 years of campaigning on the issue of disability inclusion.

Global organisations including Microsoft, Bloomberg, WPP, the Bank of England, American Express and EY have pledged to join the movement and help tackle disability inclusion

Caroline is a long-standing Counsellor at One Young World – where the campaign earned the support of one of the world’s most prominent responsible business leaders, Paul Polman. Since then, he has been joined by other leaders supporting The Valuable 500 including Sir Richard Branson, Carolyn Fairbairn (CBI) and Peter Grauer (Bloomberg).

Seven Hills supported Caroline Casey with the creation of The Valuable 500 crafting the messaging and positioning for the campaign.

Since then, Seven Hills has been at the heart of the campaign and leads the global communications and press activity. This includes identifying platforms for Caroline Casey to raise awareness of the campaign – ranging from South by Southwest in Texas through to Advertising Week in New York.

It also includes proactive campaigning to make the case for disability inclusion in mainstream national and international business media.

It is the leading global campaign for disability inclusion in business and currently directly impacts over 4 million employees globally
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Caroline Casey OYW

Momentum

The Valuable 500 is now recognised in over 20 countries with 300 companies anticipated to have signed up by the World Economic Forum in Davos 2020. It is the leading global campaign for disability inclusion in business and currently directly impacts over 4 million employees globally – with the movement continuing to grow each month.

Seven Hills’ sustained media campaign for The Valuable 500 has driven coverage across national and international publications and elevated the issue of disability inclusion in the business media.

Caroline is now widely acknowledged as the leading commentator on disability inclusion in business – she is a regular guest on BBC Breakfast and other international broadcasters.

 

Other highlight coverage includes ForbesThe GuardianTIMECNBC India and City AM.

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