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Kerensa Jennings

professing the process – with our director of strategy

The firm was proud to see Director of Strategy Kerensa Jennings take to the lectern at the University of Huddersfield last night, where she delivered her Professorial inaugural lecture as the University’s Visiting Professor of Media, Strategy and Communications.

The audience at the lecture, entitled “Orchids were the repository of her dreams” A critical analysis of the creative process”, heard Kerensa share her expertise on problem solving, lateral thinking and the vital role of stimulus in the creative process.

A range of thought-provoking questions were examined, including ‘Is storytelling an art or a science?’, ‘Can creativity be learned, or taught?’, ‘How does the neuroplasticity of the brain contribute to all of this?’ and ‘How much does the audience matter?’.

The inaugural lecture was introduced by the Vice-Chancellor of the University of Huddersfield, Professor Bob Cryan. He comments “It is a real coup that we have been able to secure the knowledge and talent of Kerensa. She is woman of extraordinary achievement in an extraordinary diversity of fields that are very relevant to modern society and the way we live now.”

Kerensa, who joined Seven Hills in July, has a wealth of editorial experience, including postings at the BBC, Sky and ITN. Prior to joining the firm she spent five years as Head of Strategic Delivery at the BBC, where she created campaign strategies such as the digital education initiative ‘Make it Digital’.

Her first novel, psychological thriller ‘Seas of Snow’ was selected for publication by Unbound earlier this summer and successfully reached its funding target so will be available in bookshops next year.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.