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Renée Elliott

Founder, Planet Organic and Beluga Bean

American-born Renée Elliott is an organic pioneer and purpose-led entrepreneur. In 1995, she founded Planet Organic, the UK’s first organic supermarket, and changed the way we think about food.

With her mission to promote health in the community, Renée challenged conventional retailing and showed that values-led, commercially-driven business is good business. Renée recently co-founded her second wellbeing business, Beluga Bean, a life and business skills academy for what you didn’t learn at school. Through roundtable discussions, classes and coaching, they teach skills for wellbeing across all areas. The vision is to ‘Make it Better’, whether it’s your strategic business plan, your communication or your dinner.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.