Seven Hills creates new narrative and vision for London’s leading business advocacy group
Seven Hills was appointed by London First to use its bespoke consultancy service, MissionLab, to shape a refreshed, relevant and responsive vision and narrative for the non-profit business group.
The MissionLab – attended by London First’s senior leadership team – resulted in a revised vision, narrative and messaging set for the business membership organisation. The session also laid the groundwork for London First to rebrand as BusinessLDN, a brand name that embodies the organisation’s mission to make London the best city in the world in which to do business.
BusinessLDN campaigns to tackle today’s challenges and secure the future promise of London. By harnessing the power of its members, BusinessLDN creates opportunities, develops insights and brings together London’s leading businesses to address shared challenges, provoke discussion and drive positive change.
Seven Hills was invited to create a new vision, narrative and message set that would clarify BusinessLDN’s unique proposition and capture the ambition and mission of the organisation.
Paul Drechsler, Chair of BusinessLDN, said:
“The Seven Hills team were fantastic to work with – fun, energetic and enthusiastic – listening carefully to our ideas for the future of London and working with us to transform them into an exciting new narrative and vision. I would highly recommend them.
“Michael and the team were instrumental in helping us to push forward as BusinessLDN after 30 years serving the capital as London First. We are looking forward to the next 30 with great excitement and commitment to making London the best place in the world to do business, with and for the whole UK.”
Find out more about BusinessLDN here.