Edwina Dunn & Clive Humby, Starcount

STARCOUNT SECURES £5MILLION TO GROW PREDICTIVE INSIGHT PLATFORM

Clive Humby and Edwina Dunn have announced the successful closure of £5 million investment in Starcount, powering them to deliver predictive insight that will help brands better value the significance of every customer. The funding comes from the group of original investors in Starcount – including former Tesco CEO Sir Terry Leahy.

With the unique capability to work with three data sources – social media data, customer data and market data – Starcount brings a new approach to understanding customers, providing brands with instant macro and micro views of their customers and the wider marketplace and enabling them to acquire new customers at scale.

Edwina Dunn, CEO of Starcount, commented: “With this investment, we are building an ambitious platform to deliver the next generation of customer insight, which will focus on predicting customers’ wants and needs, and understanding the ‘why’ behind their purchases.”

In order to drive the business with its ambitious plans for growth, Humby and Dunn have built a talented data science and business team, which includes the appointment of Mick Yates as Director of Strategy and Partnerships. Yates, who formerly worked with the pair at dunnhumby as Head of International Markets and Business Development, will oversee the commercial growth of Starcount, developing partnerships with organisations across key sectors including financial services, retail and publishing.

Starcount is currently working with brands including Barclaycard, Investec, Jack Wills, Total Media and Unilever.

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