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Strava announces Strava Metro, the largest active travel dataset on the planet, is now free and available to cities everywhere

Strava is providing cities with crucial mobility insights, including COVID-19’s impact on active transportation, to enable smarter urban planning and infrastructure decisions. 

This week Seven Hills supported Strava with its announcement that Strava Metro – the largest active dataset on the planet – is now free and available to use for city planners and local councils around the world.

Following the cycling boom seen during the pandemic, Strava is providing global cities with crucial mobility insights to enable smarter urban planning and infrastructure decisions.

To mark the news, Strava Metro revealed active travel trends from across the UK during lockdown. The analysis compared the overall number of people travelling by bike in May 2020 with the same period in 2019.

Liverpool topped the list with a year-over-year rise of over 220% for people taking at least one trip by bike, followed by Manchester at 169% and Glasgow with a 146% increase. London ranks fifth with an overall rise of 119%.

Seven Hills led the UK media campaign securing an exclusive with Reuters, and further coverage highlights including Forbes, Evening Standard and City AM. In addition, we placed an opinion editorial with Fast Company from Strava Metro lead, Gareth Nettleton, who set out the argument for a future dominated by human-powered transport in our urban hubs.

The press campaign was designed to highlight the unique power of Strava Metro data and its capacity to help urban planners and city governments better understand mobility patterns. This will be crucial as we navigate the impact of Covid-19 and plan for a global green recovery.

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