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Chloe Smith

Campaign Executive

Chloe is a campaign executive working across a range of social impact, technology and investment clients. Their portfolio includes Pembroke VCT, YPO and Symphony. Chloe also works to deliver high-quality media campaigns as well as social media management for clients such as Advertising Week Europe and James Chen respectively.

Chloe studied at Aston University completing a degree in Law, specialising in Intellectual Property and Jurisprudence. Chloe’s dissertation explored institutional racism within the music industry with reference to critical race theory. While studying, Chloe worked in music journalism and also hosted and produced their own podcast centring around political and LGBTQIA+ issues.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.