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Ed Wray


Edward Wray co-founded Betfair in 1999 and was its first Chief Executive until 2003, when he moved to Australia to set up the company’s joint venture.

Betfair floated on the London Stock Exchange in October 2010, valued at £1.4bn. Today it is a FTSE 100 company with a market cap of over £7bn.

Prior to setting up Betfair, Edward spent 8 years at J.P. Morgan & Co. as a Vice President in the debt capital markets & derivatives area.

Edward stepped down from his role as Chairman of Betfair in 2012, and currently holds Directorships at LMAX and Prodigy Finance. He also chairs the charities Coach Core Foundation and Mental Health Innovations, and is an active Angel investor.

He graduated from the University of Oxford with an MA in Engineering, Economics and Management and has twice been named Ernst & Young’s Entrepreneur of the Year.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.