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Irene Kyme

Director

Irene Kyme is an experienced public relations and corporate communications professional with over 18 years of experience driving impactful strategies for organisations across a range of industries, including technology, innovation, finance and the future of work. Her career is defined by her ability to build and enhance brand profile and reputation, foster stakeholder engagement and support businesses on their growth journey.

Irene’s expertise spans strategic communications, media and stakeholder relations, event production, social media marketing, research and content. She has successfully led high-profile campaigns including the launch of the UK’s newest innovation district, Sister, as well as campaigns for CNBC, Google, Symphony and Beamery that have elevated brand visibility and trust.

Irene previously worked for Edelman, Teamspirit and Cicero, working for some of world’s biggest brands including Barclays, Starbucks, Deloitte and Masdar. She has won multiple awards for her content work, setting up TV channels for Barclays and Deloitte, and has travelled around Africa, Europe and the UK covering stories for many different clients.

Irene started her career as a journalist for Sky News and the BBC. She reported undercover for Panorama on the mismanagement of a criminal tagging contract awarded to Serco and her work achieved front page news in the Mail on Sunday, Telegraph and BBC. She was a producer for Sky News’ Sunday Live with Adam Boulton programme, as well as Sunrise with Eamonn Holmes.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.