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Irene Kyme


Irene leads on clients across technology, sustainability and the future of work including Google, Sage, TPXimpact and Academy, handling media strategy, research, events and thought leadership.

Highlights for Irene include launching the first government test pilot event post-pandemic with back-to-back coverage across the BBC, as well as running a press office from Munich for the One Young World Summit featuring speakers including Paul Polman and Lewis Hamilton.

Irene started her 15 year career as a journalist for Sky News, BBC and Dispatches.  She reported undercover for Panorama on the mismanagement of a criminal tagging contract awarded to Serco and her work achieved front page news in the Mail on Sunday as well as BBC online. She was a producer for Sky News’ Sunday Live with Adam Boulton programme, as well as Sunrise with Eamonn Holmes.

Irene previously worked for Edelman, Teamspirit and Cicero working for brands including Barclays, Deloitte and Standard Life. She has won multiple awards for her content work, setting up TV channels for Barclays and Deloitte, and has travelled around Africa, Europe and the UK covering stories for many different clients.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.