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Lara Wiebecke

Campaign Executive

Lara is a Campaign Executive working across a range of clients in Seven Hills’ tech and innovation, and purpose practices, including the CBI, Tech London Advocates and Ground Control.

Lara is passionate about campaigning for important social causes, such as gender equality and the fight against climate change. She supports her accounts by monitoring the media, reaching out to journalists, writing compelling content and liaising with clients.

Her degree in International Cultural and Business Studies and her experience in student journalism inspired Lara’s interest in communications. This led her to pursue a Master’s in Politics and Communication at the London School of Economics, which she completed with Distinction.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.