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Sam Layton

Senior Writer

As Senior Writer, Sam plays a lead role within editorial and brand strategy.

His experience includes offering strategic consultancy through Seven Hills BPI’ MissionLab service, drafting thought leadership reports and opinion pieces, and creating speeches for a range of high-profile business leaders.

He has worked closely with clients in the technology, corporate, and social impact sectors, including Planet Organic, Get Living and Respira.

Sam joined Seven Hills BPI from the National Cyber Security Centre, where he was speechwriter to the CEO. Prior to this, he worked as speechwriter to the President and Director General of the CBI. Sam also has experience working at global communications agencies AxiCom and Teneo as well as business news outlet City AM.

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Chapter 1 outlines the concept of mission and how the breakthrough brands of today have succeeded by building a mission that inspires belief, generates a following and instils a purpose beyond profit.